Two-speed logging
A one-tap quick log for the habit, and a full entry — Bristol scale, colour, difficulty, mood, notes — for anyone who wants detail. The fast path is never gated.
Product · Mobile
Our own product. A digestive-health tracker that turns a taboo daily habit into data people actually look at — playful enough to open every morning, careful enough to hand a printout to a doctor.
Visit dookiedeluxe.comThe problem
Digestive conditions are extremely common and poorly recorded. People living with IBS, Crohn's, colitis, coeliac disease or chronic constipation are routinely asked to describe months of symptoms from memory — so they keep notes in a phone, a spreadsheet, or nowhere at all.
The data that would help is daily, repetitive and slightly embarrassing to record. So the design problem was never storage or analysis. It was getting someone to log honestly, every day, for months — then turning that into something a clinician can read in thirty seconds.
What we built
A one-tap quick log for the habit, and a full entry — Bristol scale, colour, difficulty, mood, notes — for anyone who wants detail. The fast path is never gated.
A 0–100 score from regularity, consistency, hydration and recent symptoms, returned with a per-factor breakdown of points earned, points available and a specific tip.
A question set graded into informational, see-a-GP and urgent, with red-flag logic covering blood, black stools, unexplained weight loss and night-time symptoms.
A heatmap calendar, a chronological timeline, and trend analysis relating food, medication and symptoms to outcomes.
Generated on device and exportable, so a consultation starts from a record instead of a guess at how many weeks it has been.
Streak leaderboards, a shareable year-in-review, and a shared calendar for a partner or GP — the loop that makes a daily habit stick.
Positioning
The part of this product we would defend hardest, and none of it is visible in a screenshot.
Anything sitting near health information can harm people in two directions — by frightening someone who is fine, or reassuring someone who should see a doctor.
The score began life as a Gut Health Score and became the Gut Regularity Score. It measures regularity, not health. The narrower claim is the more honest one — and it is also the one that survives app-store review.
Dookie Deluxe is a personal wellness product, not a medical device. It does not diagnose. Deciding that early, and writing the constraint into the copy rules rather than a disclaimer nobody reads, is what keeps it defensible with users and reviewers alike.
dookie ▸ wording rules
The harder parts
Early distribution ran through a local tunnel that failed whenever a remote tester used it. Moving to EAS with an organisation account fixed it — three build profiles on their own channels, and JS-only changes reaching every tester without a reinstall.
Over-the-air updates cover screens, logic and content. Native libraries, icon changes and SDK upgrades still need a rebuild. Getting that boundary wrong means publishing an update that silently does nothing, so the rule is written down rather than remembered.
Health data sits behind a biometric lock and row-level security, with tokens in the secure enclave rather than async storage. A log this personal only gets filled in honestly if nobody doubts who can read it.
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